Irresistible

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The rise of addictive technology that keeps us hooked

Hi, welcome to Bookey. Today we’ll unlock the book Irresistible: The Rise of Addictive Technology and the Business by Adam Alter On January 27, 2010, at the Yerba Buena Center for the Arts in San Francisco, Apple released the first-generation iPad, leading to excitement worldwide. Jobs, who had pancreatic cancer, was on stage for more than 90 minutes and explained why you needed an iPad, it offered the best way to look at photos, listen to music, browse the web, and navigate thousands of apps. If you wanted to take classes on iTunes U or watch movies anytime, anywhere, you could forget about your laptop. Jobs said that the iPad enables you to hold the Internet in your hands, and you’ll never go back to using your old electronics because the iPad will become your new lifestyle. But believe it or not, Jobs told a New York Times journalist that he never let his children use the iPad. Jobs also revealed that he limited how much technology his children could use at home. Of course, it was not only Jobs who was wary of technology. In fact, many tech giants are like this because they have seen the dangers of technology firsthand. Evan Williams, a co-founder of Twitter, bought hundreds of books for his two sons, but refused to buy them an iPad, which is obviously much lighter and easier to carry around than an Encyclopedia Britannica set. Walter Isaacson, who ate dinner with the Jobs family while doing research for his biography of Steve Jobs, said that, “no one ever pulled out an iPad or computer. The kids did not seem addicted at all to devices.” Tech giants are wary of the addictive nature of electronic products, just as drug dealers would never let themselves get hooked on their own product. As Nietzsche said, “If you gaze long enough into an abyss, the abyss will gaze back into you.” Technology is like an abyss. When we use technology, we must also be alert to its dangers. If you don’t want to be addicted to electronic products, then the first step toward freedom is to understand the mechanism behind addiction. Once you understand the addictive mechanism, you can try to get rid of these bad habits. You can even use your knowledge to develop healthy habits, such as exercising regularly or reading a book each month. But how do you do this? Adam Alter provides all the answers in Irresistible. Adam Alter received his Ph.D. in Psychology from Princeton University. He is an Associate Professor of Marketing at New York University’s Stern School of Business, and was named as one of the “World’s Best 40 Under 40 Business School Professors”. His academic research focuses on judgment, decision-making, and social psychology, and his research has been widely published in high-level academic journals. You can also find his articles in popular magazines such as The New York Times, The New Yorker and The Economist. Next, we’ll deconstruct the main points of the book in three parts. Part one, Understanding behavioral addiction. Part two, How to engineer an addictive experience Part three, Getting rid of behavioral addiction and using it for good

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